Reposition. Don’t Become the Best. Become the Only.

The Ernest Cook Trust My favourite thing about working with UnitedUs was the reciprocal nature of the work - they are able to balance their own conviction with our needs and desires, and I felt like we really got the best out of them and ourselves through the collaboration.

Isobel Stewart, Director of Communications & Engagement

The Ernest Cook Trust Our work with UnitedUs led us places that were, in some ways, unexpected. Which is great, because the outcomes don't feel predictable or easy. But the real strength is that the place we've landed also feels authentic to our brand. It's a very overused word, but the authenticity of our final brand positioning is thanks to hours of thoughtful discovery and reflection from UnitedUs, not a generic cookie-cutter solution. And what's great is we also felt their own warmth for our brand and our organisation, and I think this comes through in the final offering.

Isobel Stewart, Director of Communications & Engagement

Reposition